Reviewed – Letting Go of the Words: Writing Web Content that Works by Janice Redish

Service businesses, in particular, have viewed their websites only as an online brochure. Letting Go of the Words: Writing Web Content that Works gives you the skills to take your website to the next level. Writing for websites requires that you understand your reader and why they are visiting your website. You must view your writing as a conversation that will address reader’s needs – not as an uncoordinated combination of documents to answer their questions.

Letting Go of the Words: Writing Web Content that Works  explains that content creation requires that you consider navigation, search, design and technology. Chapters are comprehensive and easy-to-understand. You will learn about everything from how to design your website through how to proofread your copy.

The author pointed out the need to design for users who have disabilities. These may be physical (such as problems using a mouse) or visual. This book states that 5% to 8% of males are color-blind, so it’s important to consider this when you’re color palette includes reds and greens. This was something that I had never considered.

I would recommend this book to anybody who is designing a website or wants to improve their existing website.

Reviewed – The Content Code: Six essential strategies to ignite your content, your marketing, and your business

It’s no secret that we all need to create content (blog posts, newsletters, and YouTube videos) that interest our customers and prospects. And that good content not only helps build your business – it helps increase your ranking on Google.

What you may not know, however, is why people share your content. That’s the basis of The Content Code: Six essential strategies to ignite your content, your marketing, and your business. Knowing these reasons can help you create content that is shareable and also understand why you choose to hit the “Share” button.

Author Mark Schaefer says there are six reasons that we share content:

  1. Makes us look cool
  2. Strikes a strong emotional chord.
  3. Practical or timely.
  4. New idea and can’t wait to share.
  5. Deeply connect to author.
  6. Represents achievement.

The Content Code includes lots of examples, case studies and citations for anyone who wants to learn more about creating shareable content. The book is practical, well-written and a great resource for entrepreneurs who are creating content.


English is Weird: What is a “White Elephant”?

A “white elephant” refers to a possession that is expensive to maintain and difficult to get rid of.

The term originates in Southeast Asia. Monarchs who possessed rare white elephants were considered to have great stature, and to have a kingdom that was blessed with peace and prosperity. If the monarchs had someone in their court who was obnoxious, they would “gift” them with a white elephant. Unfortunately, because white elephants were protected and prohibited from working, the cost of owning a white elephant could financially ruin these people. (Source)

Happy National Compliment Your Mirror Day!

National Compliment Your Mirror Day is always celebrated on July 3. Although I can’t find the origins of the day, I know that looking in the mirror can be tortuous. Most of us are far too self-critical and I love the idea of complimenting our reflections instead of scrutinizing our imperfections.

Here’s how to blog about National Compliment Your Mirror Day:
  • Therapist: Describe to improve your confidence by looking in a mirror and saying affirmations.
  • Makeup artist: Explain easy makeup tricks that can improve your confidence.
  • Hardware store: Describe how to hang a mirror.
  • Fashion stylist: Explain how to choose clothing that makes you feel beautiful.
  • Furniture manufacturer: Explain how mirrors are made.