As many of you know, I’ve been working on a book about solopreneur burnout. This is partly based on my own entrepreneurial adventures as a one-woman business who tries to do it all. I’ve been looking at the areas that create the most stress and a biggie is the amount of email I get every day. I get hundreds of messages and have close to 200,000 archived emails. No wonder I feel stressed!
This morning I spent almost 3 hours unsubscribing from email newsletters. Gone are my daily pollen alerts from the Weather Channel. So are my daily news updates form the worlds of publishing, social media and marketing. No longer am I subscribed to the local school for the arts, where I have yet to take a class. Ditto for the dozens of infopreneurs I follow, just so I can keep tabs on the latest in email marketing. And the really cool shoe store where my daughter shops, even though the heels are way too high for me and I’d never bought anything. In the end, I’d say I unsubscribed from close to 75 sites. Yikes.
To be honest, this was a very difficult process. I love learning and I like to know what’s going on. Plus I make my living writing emails! So the decision to scale way back on mailing lists put me solidly in the FOMO (Fear of Missing Out) camp — both professionally, personally and politically.
Another hard decision was missing out on sales. What am I missing at Costco and Office Depot? The truth is that the time it takes to scan the Costco sales is not worth the $2 that I can save on bulk toilet paper.
This weekend my son graduated with his MBA. He’s returned back home after five years of college along with a shiny new diploma – plus a garage full of stuff he’s accumulated as a student. He has set up an LLC and has now officially transitioned from a student to a business owner!
My daughter and I are also home-based business owners. Over the last few years we’ve developed a finely honed routine, so it will be challenging to add another person into the mix. To prepare, we had a contractor do some soundproofing. We also cleared out space in our basement so that we could transform his bedroom back from a storage facility.
Today, write about a time when you’ve had someone new move into your living space. It might be a spouse, parent or exchange student. How was the experience and what accommodations did you make?
Income Tax Day is looming, so I’ve spent the last few days working on my 2016 accounting. Every year I beat myself up for doing the absolute minimum throughout the year. As a result, I have a year’s worth of receipts and expenses in a box, and am left with a big accounting project in February. I vow that the next year will be different and – after 20 years of self-employment – I’ve yet to change. I’m in awe of my fellow entrepreneurs who reconcile their accounts on a daily (or even monthly) basis.
This year I realized something new. Although I haven’t made any progress on the accounting front, I am vigilant about sending my weekly newsletter. For me, connecting with people is a higher priority than calculating my mileage. In general, my colleagues who shine on the accounting front are not as good with regular marketing. My conclusion? We all have different priorities and that’s okay.
Today, write about something you wish you did more regularly. It could be business related (such as reconciling your accounts) or personal (such as weight training or calling your grandmother). As an alternative, you can a part of your life that is non-negotiable (such as visiting the gym) and what motivates you to make time for that task.
Beer Can Appreciation Day is celebrated on January 24. This was the date, in 1935, that the first canned beer was sold by the Krueger Brewing Company. Today almost half of beer sales are from cans. (Source)
How to write about Beer Can Appreciation Day:
- Share the coolest way you’ve ever seen someone open a beer.
- Write about your favorite canned beer. What is it and why do you love it?
- Do you know someone with a beer can collection? Describe the collection.
- Have you ever bought beer based solely on the can? What attracted you to this brand?