Reviewed – The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You

The 100 Best Business Books of All Time reviews books in the area of personal development, leadership, strategy, marketing, entrepreneurship and more. Some of the books are very new, while others (such as Secrets of Closing the Sale by Zig Ziglar) are classics. Each book is reviewed by either Jack or Todd and reviews are approximately 2 pages long.

Since I’ve read many of the books listed, I can say that the authors truly did read the books. They also did an excellent job distilling the major points of the book and telling the author’s story. I think this book would be a great starting point for any business owner who wanted to select books that would help them understand the business landscape and provide good suggestions for growing their business.

Reviewed – Buyology: The Truth and Lies About Why We Buy

The book is the result of a three year, $7 million dollar neuro-marketing study about how advertising and branding impact our physiology. It is an eye-opening book about the power of neuro-marketing and the sophistication of marketing. Some of the research was surprising. For instance, the anti-smoking commercials (the graphic ones with the people dying) actually increase people’s desire to smoke.

I listened to this book over a two-week period. I couldn’t wait to discuss what I learned with anybody who would listen! Not only did this book help me recognize my response to advertising, it also helped me see how beliefs formed in childhood were impacting my current behavior. This is an interesting read for both marketers and consumers.

Reviewed – Magic: A Novel

I have been in vacation mode, so today’s review is fiction. Danielle Steel is my favorite author when I need light reading for a trip. Yes, her books are formulaic novels and the end is obvious (everybody falls in love). However there’s enough plot to keep me interested and I generally like the characters.

Magic follows one year in the life of Benedetta Mariani (a childless Italian clothing designer), Chantal Giverny (a screenwriter and mother to three grown children) and Valerie Dumas (a young mother and Vogue executive). In traditional Danielle Steel fashion, all three women have exciting careers and need a little magic in the romance department. Magic is a decent, easy read if you’re looking for something for the beach.

Reviewed: A Dog’s Purpose

I had no desire to read this book, because I knew it included passages about a dog dying. However I was stuck at an airport with very little choice in books and decided to go for it. Yes it is the story of a dog’s many lives (and deaths), so be prepared to cry! More than that, it is a first-person story of a dog’s life whose perspective makes you laugh out loud. These include the dog’s analysis of people and other animals (including cats, which he thinks are stupid).

I thoroughly enjoyed A Dog’s Purpose and would recommend it to anyone who loves dogs. While there are a few sad passages, overall it is totally heartwarming and a great read.