Month: July 2015

Content Creation

Reviewed: Youtility by Jay Baer

Youtility by Jay Baer introduces us to a new way of marketing, based on the fact that organizations need to inform, not promote. The author’s philosophy is the companies can be amazing or be useful. Being amazing is hard! Being useful is easier – and it helps you stay close to …
Content Creation

What is “Turn the Tables”?

Given my husband’s recent experience with Lyme disease, I was curious about the phrase “turning the tables.” This phrase means to reverse roles and usually refers to the person in the weaker position becoming dominant. The phrase was first used in print in 1634 and is based on “tables games” …