This past week, I attended the 3-day Wealthmaker conference in Toronto, Canada. It was an wonderful event hosted by Pat Mussieux. The sessions focused on money, mindset and marketing — all topics of great interest to entrepreneurs. I also got to meet one of my internet buddies, Michelle Hamelin, who was co-sponsoring the event.
Most fun was attending with my sister and sharing a room for the first time in 40 years. We’ve both grown up a lot since we were pre-teens and did not have to resort to a line down the middle of the room to keep from fighting.
I have been tweaking my business recently — transitioning from my old career of ghostwriting to a new career of helping people write their own copy — and used the event to debut my new elevator speech. I had spent considerable time wordcrafting and practicing this summary of my business. When someone asked what I did, my answer was supposed to be:
I am an author, speaker and content creation coach. I teach business owners how to write blogs, website content, and eBooks that help showcase their expertise, build their business, and make them more money. I help with practical concerns (such as “What the heck do I write about?”) and mindset issues (such as believing that nobody cares what you have to say). My clients are generally introverted, creative women who recognize they need to be more visible in order to grow their business.
I wish I was that eloquent. The truth is that I forgot everything I’d memorized and stumbled through something unintelligible about copywriting. So much for appearing poised or professional!
It was abundantly clear that my elevator speech was too long. Since there were coaches at the event, I asked one of them to help me edit it. My new elevator speech became:
I am a speaker, author and content creation coach. I help introverted, creative women become more visible online. I do this by teaching them how to write blog posts, website content and eBooks that showcase their expertise and help them make more money.
Much better, right? The only issue was that my new speech wasn’t memorized. So I had to pause and think before I answered the “what do you do?” question. Here’s what I learned (or re-learned, because I already knew this):
1. It is really hard to write your own stuff, even if you’re a professional writer.
2. Shorter is always better than longer.
3. No matter how good you think something is, you need to test it!
4. If what you’re doing doesn’t work, you need to try something else.
I’m really happy with my new elevator speech. As with most things in business, it got better because I ventured out of my comfort zone and asked for help!