The last few months have been a time of transition for me. For the last 20 years, I’ve worked mainly behind-the-scenes as a ghostwriter. While I loved the work, I wanted to do more for my clients. Avoiding writing is no longer an option in the social media world, and I wanted my clients to feel self-sufficient and confident as they shared their stories.As a result, I invested in formal coach training and have been able to work with people on a deeper level.
I think most of us struggle with our “big why” because be in conflict with our actions. We’re in business to create a great life for our clients and our families, yet we’re overwhelmed and too tired to enjoy our loved ones. We strive to create a healthy life, yet we are cramming potato chips into our mouths instead of making a healthy dinner.
I do a lot of work in the quilting world. Quilt stores are, in theory, in business just to sell fabric and patterns. In reality, however, their “big why” is to serve a community of people who love quilting. When they forget the big why, and just focus on selling fabric, business declines sharply.
The “big why” question also works with kids. Is our goal simply to keep them alive for the next 24 hours? Or is our “big why” to teach them to become competent, self-sufficient adults … even if it means dealing with a crummy attitude when you force them to solve their own problems.
Today, blog about your “big why.” If you wish, share how your current actions support (or don’t support) your beliefs.