23
Jun

Reviewed – One Small Step Can Change Your Life: The Kaizen Way

This book describes kaizen – which is the concept of making small steps toward improvement. This process was originally used to build the Japanese economy after WWII, however the author… Reviewed – One Small Step Can Change Your Life: The Kaizen Way

17
May

Reviewed – Buyology: The Truth and Lies About Why We Buy

The book is the result of a three year, $7 million dollar neuro-marketing study about how advertising and branding impact our physiology. It is an eye-opening book about the power… Reviewed – Buyology: The Truth and Lies About Why We Buy