Newsletters are vitally important to today’s businesses. They are a way to stay in touch with your customers, as well as to build the “know, like and trust” factor that motivates buyers to choose your company.
Most organizations know that they need a newsletter, but have no idea where to begin or what to include. This lecture describes how to create an effective newsletter that markets your business and does not take hours to create.
The lecture also includes a Powerpoint presentation with examples of good and bad newsletters. Participants leave encouraged and confident that they can create a newsletter for their business.