As many of you know, I’ve been working on a book about solopreneur burnout. This is partly based on my own entrepreneurial adventures as a one-woman business who tries to do it all. I’ve been looking at the areas that create the most stress and a biggie is the amount of email I get every day. I get hundreds of messages and have close to 200,000 archived emails. No wonder I feel stressed!
This morning I spent almost 3 hours unsubscribing from email newsletters. Gone are my daily pollen alerts from the Weather Channel. So are my daily news updates form the worlds of publishing, social media and marketing. No longer am I subscribed to the local school for the arts, where I have yet to take a class. Ditto for the dozens of infopreneurs I follow, just so I can keep tabs on the latest in email marketing. And the really cool shoe store where my daughter shops, even though the heels are way too high for me and I’d never bought anything. In the end, I’d say I unsubscribed from close to 75 sites. Yikes.
To be honest, this was a very difficult process. I love learning and I like to know what’s going on. Plus I make my living writing emails! So the decision to scale way back on mailing lists put me solidly in the FOMO (Fear of Missing Out) camp — both professionally, personally and politically.
Another hard decision was missing out on sales. What am I missing at Costco and Office Depot? The truth is that the time it takes to scan the Costco sales is not worth the $2 that I can save on bulk toilet paper.
Sue Allen Clayton is a website content writer, author and speaker. She writes newsletters, website content and marketing materials for a wide range of businesses. Over her two decades as a professional writer, Sue has written several books, hundreds of newsletters and magazine articles, and thousands of blog posts.