Summer tends to be a slow season in my business. In general, my customers tend to procrastinate on all things writing – especially if they’ve never done a newsletter or any email marketing – and don’t want to spend the summer months doing anything beyond the basics of their business. I think that, in our hearts, we are all still little kids who believe we should have the summer off! This is especially true if we’ve got anyone in our household who gets an extended summer vacation.
I have to admit that I did some serious slacking last summer. I was planning to create several courses about writing and also to implement systems that would make my business run more efficiently. That never happened – and I’ve regretted the missed opportunities on many occasions. This summer I have a master “to do” list, as well as an accountability partner to help me stay on track.
Today, write about your plans for the summer. Are you taking time off? Do you have any big projects planned for your business? What are your goals?
Sue Allen Clayton is a website content writer, author and speaker. She writes newsletters, website content and marketing materials for a wide range of businesses. Over her two decades as a professional writer, Sue has written several books, hundreds of newsletters and magazine articles, and thousands of blog posts.