The book is the result of a three year, $7 million dollar neuro-marketing study about how advertising and branding impact our physiology. It is an eye-opening book about the power of neuro-marketing and the sophistication of marketing. Some of the research was surprising. For instance, the anti-smoking commercials (the graphic ones with the people dying) actually increase people’s desire to smoke.
I listened to this book over a two-week period. I couldn’t wait to discuss what I learned with anybody who would listen! Not only did this book help me recognize my response to advertising, it also helped me see how beliefs formed in childhood were impacting my current behavior. This is an interesting read for both marketers and consumers.
Sue Allen Clayton is a website content writer, author and speaker. She writes newsletters, website content and marketing materials for a wide range of businesses. Over her two decades as a professional writer, Sue has written several books, hundreds of newsletters and magazine articles, and thousands of blog posts.